top of page

How to: Learn which tourism assets are trending higher

This tutorial answers the questions:

  • What experiences are people reading or talking more about for your destination?

  • Which tourism assets have potential to drive growth in your destination?

  • Who needs to know about these assets that are trending up?

If your destination's complete brand is the sum of all stories told about it, then you should be aware of which stories are gaining the most attention rapidly. The tourism assets -- sectors, attractions, services, etc. -- that are showing significant increases month over month may not be the biggest drivers of conversation by volume, but they are the areas of greatest growth.

TSI Snapshot shows you up to three assets that garnered the greatest increase in volume and how much they have climbed since last month.

Tracking assets that are trending up can help you detect when specific promotional tactics, events, tourism industry initiatives or positive local activities may start to have an effect on what people are seeing and saying online. It can also be natural increases in interest for experiences that are tied to specific seasons or new areas of interest that are becoming established parts of your destination's reputation.

This part of TSI Snapshot is valuable for the marketing team or any group in your organization that is focused on encouraging positive sentiment through targeted campaigns, projects and programs through direct or indirect efforts. It can also assist with planning that includes consideration of new or improved experiences in your destination.

bottom of page