LEADING PLACES:
THE 100 MOST LOVED TRAVEL DESTINATIONS
AROUND THE WORLD
RANKED BY CONSUMER SENTIMENT FROM 2022
DISCOVER THE RANKINGS, POWERED BY
TOURISM SENTIMENT INDEX
These are the 100 Most Loved Destinations, having earned the highest Tourism Sentiment Score®.
For the second year, destinations around the world have been ranked to uncover those that are truly most loved.
These Leading Places are the 100 most loved destinations, based on annual data from 2022, according to what people really feel. No one has paid to be named. No surveys have suggested an answer. Word of mouth built this list, unprompted and unbiased. Each of these 100 destinations has earned the love and an impressive Tourism Sentiment Score®. They are Leading Places, and that's worth celebrating (you can also see the rankings from January 2022).
To be able to name the top 100, we kicked off 2023 with an intensive study of our Tourism Sentiment Index data -- that's 1.6 billion online conversations and content pieces publicly available about 21,330 global destinations (talk to us about your destination's performance). Our wealth of data makes this, to our knowledge, the most in-depth study of its kind.
Tourism Sentiment Index is cutting-edge technology purpose-built for tourism that applies the power of artificial intelligence to the challenge of extracting sentiment from human expression. It generates a novel quality indicator for destination marketing: Tourism Sentiment Score®. This score is the result of our methodology refined over the years to best scan and interpret sentiment from massive volumes of content about travel.