Canada

LEADING PLACES:
THE 50 MOST LOVED TRAVEL DESTINATIONS
FOR CANADA

RANKED BY CONSUMER SENTIMENT FROM 2021

DISCOVER THE 2021 RANKINGS, POWERED BY
TOURISM SENTIMENT INDEX

 

For the first time ever, destinations in Canada have been ranked to uncover those that are truly most loved. (Would you like to see the rankings for your country?)

 

These Leading Places are the 50 most loved destinations in 2021 according to what people really feel. No one has paid to be named. No surveys have suggested an answer. Word of mouth built this list, unprompted and unbiased. Each of these 50 destinations has earned the love and an impressive Tourism Sentiment Score® during one of the toughest years the tourism industry has faced. They are Leading Places, and that's worth celebrating.

We kicked off 2022 with an intensive study of our Tourism Sentiment Index data -- that's 1.6 billion online conversations and content pieces publicly available about 21,330 global destinations (talk to us about your destination).

That study first produced the 100 most loved destinations around the world. Now, we present the rankings for Canada.

These are the 50 Most Loved Destinations for Canada, having earned the highest Tourism Sentiment Score®.

 

Tourism Sentiment Index is cutting-edge technology that applies the power of artificial intelligence to the challenge of deciphering sentiment from human expression. Our technology in the hands of our talented data scientists has brought to life a novel metric for destination marketing: Tourism Sentiment Score®. This is the metric that the tourism industry has been missing since the dawn of the internet. This score is the result of our methodology refined over the years to best scan and interpret sentiment from massive volumes of content about travel. It has been purpose-built for tourism.

COUNTING DOWN THE 50 MOST LOVED DESTINATIONS

50.

St. John's
Newfoundland and Labrador

Tourism

Sentiment

Score®

16.71

Top driver:

Restaurant/Dining/Takeaway

48.

Kamloops
British Columbia

Tourism

Sentiment

Score®

16.99

Top driver:

Restaurant/Dining/Takeaway

46.

Harrison Hot Springs
British Columbia

Tourism

Sentiment

Score®

17.28

Top driver:

Hot springs

44.

Fraser Valley
British Columbia

Tourism

Sentiment

Score®

17.85

Top driver:

Winery + Vineyards

42.

Scarborough
Ontario

Tourism

Sentiment

Score®

17.88

Top driver:

Restaurant/Dining/Takeaway

40.

Thompson Valley
British Columbia

Tourism

Sentiment

Score®

18.19

Top driver:

Restaurant/Dining/Takeaway

38.

Winnipeg
Manitoba

Tourism

Sentiment

Score®

18.77

Top driver:

Spectator sports

36.

Vernon
British Columbia

Tourism

Sentiment

Score®

18.99

Top driver:

Wildlife viewing

34.

Ottawa
Ontario

Tourism

Sentiment

Score®

19.49

Top driver:

Restaurant/Dining/Takeaway

32.

Ucluelet
British Columbia

Tourism

Sentiment

Score®

19.64

Top driver:

Wildlife viewing

30.

Quebec City
Quebec

Tourism

Sentiment

Score®

20.12

Top driver:

Street art + Public art

28.

Nanaimo
British Columbia

Tourism

Sentiment

Score®

20.27

Top driver:

Nature photography

26.

Edmonton
Alberta

Tourism

Sentiment

Score®

20.32

Top driver:

Restaurant/Dining/Takeaway

24.

Whistler
British Columbia

Tourism

Sentiment

Score®

20.40

Top driver:

Skiing + Snowboarding

22.

Parksville
British Columbia

Tourism

Sentiment

Score®

20.73

Top driver:

Beaches

20.

Cape Breton
Nova Scotia

Tourism

Sentiment

Score®

21.33

Top driver:

Hiking + Rock climbing

18.

Saskatoon
Saskatchewan

Tourism

Sentiment

Score®

21.75

Top driver:

Restaurant/Dining/Takeaway

16.

Guelph
Ontario

Tourism

Sentiment

Score®

21.90

Top driver:

Restaurant/Dining/Takeaway

14.

Gold Rush Trail
British Columbia

Tourism

Sentiment

Score®

22.10

Top driver:

Nature photography

12.

Surrey
British Columbia

Tourism

Sentiment

Score®

22.51

Top driver:

Restaurant/Dining/Takeaway

10.

Sunshine Coast
British Columbia

Tourism

Sentiment

Score®

22.80

Top driver:

Beaches

08.

Tofino
British Columbia

Tourism

Sentiment

Score®

22.95

Top driver:

Beaches

06.

Shuswap
British Columbia

Tourism

Sentiment

Score®

23.55

Top driver:

Fishing

04.

Kelowna
British Columbia

Tourism

Sentiment

Score®

23.60

Top driver:

Winery + Vineyards

02.

Mississauga
Ontario

Tourism

Sentiment

Score®

27.58

Top driver:

Restaurant/Dining/Takeaway

49.

Victoria
British Columbia

Tourism

Sentiment

Score®

16.84

Top driver:

Architecture

47.

Kitchener
Ontario

Tourism

Sentiment

Score®

17.13

Top driver:

Restaurant/Dining/Takeaway

45.

Kingston
Ontario

Tourism

Sentiment

Score®

17.31

Top driver:

Restaurant/Dining/Takeaway

43.

Abbotsford
British Columbia

Tourism

Sentiment

Score®

17.86

Top driver:

Restaurant/Dining/Takeaway

41.

Montreal
Quebec

Tourism

Sentiment

Score®

18.05

Top driver:

Restaurant/Dining/Takeaway

39.

Revelstoke
British Columbia

Tourism

Sentiment

Score®

18.20

Top driver:

Skiing + Snowboarding

37.

Fredericton
New Brunswick

Tourism

Sentiment

Score®

18.99

Top driver:

Restaurant/Dining/Takeaway

35.

Haliburton Highlands
Ontario

Tourism

Sentiment

Score®

19.41

Top driver:

Hiking + Rock climbing

33.

Vancouver
British Columbia

Tourism

Sentiment

Score®

19.63

Top driver:

Restaurant/Dining/Takeaway

31.

Halifax
Nova Scotia

Tourism

Sentiment

Score®

19.84

Top driver:

Restaurant/Dining/Takeaway

29.

Squamish
British Columbia

Tourism

Sentiment

Score®

20.21

Top driver:

Hiking + Rock climbing

27.

Barrie
Ontario

Tourism

Sentiment

Score®

20.32

Top driver:

Shopping

25.

Chilliwack
British Columbia

Tourism

Sentiment

Score®

20.35

Top driver:

Attractions

23.

Vancouver Island
British Columbia

Tourism

Sentiment

Score®

20.66

Top driver:

Beaches

21.

Jasper
Alberta

Tourism

Sentiment

Score®

21.05

Top driver:

Hiking + Rock climbing

19.

Calgary
Alberta

Tourism

Sentiment

Score®

21.70

Top driver:

Air travel

17.

Toronto
Ontario

Tourism

Sentiment

Score®

21.88

Top driver:

Restaurant/Dining/Takeaway

15.

Campbell River
British Columbia

Tourism

Sentiment

Score®

21.91

Top driver:

Fishing

13.

Similkameen
British Columbia

Tourism

Sentiment

Score®

22.22

Top driver:

Hiking + Rocking climbing

11.

Okanagan
British Columbia

Tourism

Sentiment

Score®

22.71

Top driver:

Winery + Vineyards

09.

Cariboo Chilcotin Coast
British Columbia

Tourism

Sentiment

Score®

22.92

Top driver:

Wildlife viewing

07.

Banff
Alberta

Tourism

Sentiment

Score®

23.21

Top driver:

Hiking + Rock climbing

05.

Canmore
Alberta

Tourism

Sentiment

Score®

23.59

Top driver:

Wildlife viewing

03.

Niagara
Ontario

Tourism

Sentiment

Score®

23.91

Top driver:

Winery + Vineyards

01.

Richmond
British Columbia

Tourism

Sentiment

Score®

28.30

Top driver:

Air travel

??.

Where does your
destination rank?

Tourism

Sentiment

Score®

?

We celebrate the Leading Places named here and all the destinations in Canada striving to make the experiences and exchanges that travel can bring rewarding for everyone.

 

We salute every destination organization working to help local communities navigate the pandemic safely and address the many other challenges that our world is facing.

We look forward to supporting many of you throughout 2022.

For any destinations that appear to have the same Tourism Sentiment Score, the difference in scores lies beyond the hundredths of a point.

ABOUT LEADING PLACES

Leading Places are destinations that strive to be their best for residents, for visitors and for the parts of the world that they cover. The future of tourism needs Leading Places that make travel experiences rewarding and responsible in equal measure. We celebrate the Leading Places pursuing innovative, effective and thoughtful destination marketing and destination management. We provide data products to destination marketing organizations to help their progress towards being recognized by real people as Leading Places. We strive to support the tourism industry by publicly sharing what we can learn from Leading Places through the 100 Most Loved Destinations, posts on LinkedIn and tweets on Twitter.

 

To calculate the score, we collect all the conversations and content around a destination and, through natural language processing, filter to those that are driven by a destination’s tourism experiences or products. The remaining data is classified as positive, neutral or negative as artificial intelligence deciphers sentiment from human expression.

Our customers use the Tourism Sentiment Score® to gauge current performance and to establish a benchmark to track over time. It is a reflection of each destination’s tourism industry, featuring an overall score and scores for up to 50 tourism assets that cover every known aspect of the travel experience (transportation, accommodation, attractions, events, etc.).

We uncovered the most loved destinations by using the methodology of Tourism Sentiment Index to review the destinations in our database.

 

Every day, Tourism Sentiment Index gathers more than 2 million pieces of content posted publicly online about global destinations of every level: countries, states, provinces, islands, cities, towns, regions and major parks. Our proprietary analysis produces a destination’s Tourism Sentiment Score®.

 

Tourism Sentiment Score® is a measure of a destination’s ability to generate positive word of mouth about its tourism offering. It is an aggregate score that focuses solely on online conversations and content that reference or affect a potential traveller’s perceptions of a destination’s tourism offering.

METHODOLOGY FOR THIS STUDY