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Travel Photography

LEADING PLACES:
THE 100 MOST LOVED TRAVEL DESTINATIONS
AROUND THE WORLD

RANKED BY CONSUMER SENTIMENT FROM 2022

LP-23-badge_edited.png

DISCOVER THE RANKINGS, POWERED BY
TOURISM SENTIMENT INDEX

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These are the 100 Most Loved Destinations, having earned the highest Tourism Sentiment Score®.

 

For the second year, destinations around the world have been ranked to uncover those that are truly most loved.

 

These Leading Places are the 100 most loved destinations, based on annual data from 2022, according to what people really feel. No one has paid to be named. No surveys have suggested an answer. Word of mouth built this list, unprompted and unbiased. Each of these 100 destinations has earned the love and an impressive Tourism Sentiment Score®. They are Leading Places, and that's worth celebrating (you can also see the rankings from January 2022).

To be able to name the top 100, we kicked off 2023 with an intensive study of our Tourism Sentiment Index data -- that's 1.6 billion online conversations and content pieces publicly available about 21,330 global destinations (talk to us about your destination's performance). Our wealth of data makes this, to our knowledge, the most in-depth study of its kind.

 

Tourism Sentiment Index is cutting-edge technology purpose-built for tourism that applies the power of artificial intelligence to the challenge of extracting sentiment from human expression. It generates a novel quality indicator for destination marketing: Tourism Sentiment Score®. This score is the result of our methodology refined over the years to best scan and interpret sentiment from massive volumes of content about travel.

COUNTING DOWN THE 100 MOST LOVED DESTINATIONS

100

Lexington

Kentucky, United States

23.38

Tourism

Sentiment

Score®

Restaurants & Dining

TOP ASSET:

97

San Diego

California, United States

23.54

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

94

Cook Islands

23.84

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

91

Park City

Utah, United States

24.13

Tourism

Sentiment

Score®

Skiing & Snowboarding

TOP ASSET:

88

Newcastle Upon Tyne

England, United Kingdom

24.3

Tourism

Sentiment

Score®

Restaurants & Dining

TOP ASSET:

85

Brisbane

Queensland, Australia

24.42

Tourism

Sentiment

Score®

Restaurants & Dining

TOP ASSET:

82

Scenic Rim

Queensland, Australia

24.56

Tourism

Sentiment

Score®

Nature Photography

TOP ASSET:

79

Big Bear Lake

California, United States

24.72

Tourism

Sentiment

Score®

Nature Photography

TOP ASSET:

76

Grampians

Victoria, Australia

24.95

Tourism

Sentiment

Score®

Hiking & Rock Climbing

TOP ASSET:

73

Fernie

British Columbia, Canada

25.25

Tourism

Sentiment

Score®

Skiing & Snowboarding

TOP ASSET:

70

Dubrovnik

Croatia

25.59

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

67

Durango

Colorado, United States

25.77

Tourism

Sentiment

Score®

Accommodation

TOP ASSET:

64

Port Stephens

New South Wales, Australia

25.95

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

61

Antigua and Barbuda

26.16

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

58

Dubai

United Arab Emirates

26.36

Tourism

Sentiment

Score®

Restaurants & Dining

TOP ASSET:

55

Isle of Wight

England, United Kingdom

26.43

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

52

Turks and Caicos Islands

26.65

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

49

Marbella

Andalusia, Spain

26.78

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

46

Savannah

Georgia, United States

27.2

Tourism

Sentiment

Score®

Restaurants & Dining

TOP ASSET:

43

Port Douglas & Daintree

Queensland, Australia

27.32

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

40

Cape Town

Western Cape, South Africa

27.66

Tourism

Sentiment

Score®

Restaurants & Dining

TOP ASSET:

37

Magnetic Island

Queensland, Australia

28.15

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

34

Stellenbosch

Western Cape, South Africa

28.69

Tourism

Sentiment

Score®

Winery & Vineyards

TOP ASSET:

31

Byron Bay

New South Wales, Australia

28.98

Tourism

Sentiment

Score®

Festival & Events & Concerts

TOP ASSET:

28

Great Ocean Road

Victoria, Australia

29.32

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

25

Queenstown

Otago, New Zealand

29.49

Tourism

Sentiment

Score®

Accommodation

TOP ASSET:

22

Palm Springs

California, United States

30.09

Tourism

Sentiment

Score®

Accommodation

TOP ASSET:

19

Pembrokeshire

Wales, United Kingdom

30.8

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

16

Zanzibar

Tanzania

32.3

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

13

Mauritius

32.92

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

10

Venice

Italy

33.78

Tourism

Sentiment

Score®

Architecture

TOP ASSET:

7

Cayman Islands

34.31

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

4

Seychelles

36.74

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

99

Gold Coast

Queensland, Australia

23.44

Tourism

Sentiment

Score®

Attractions

TOP ASSET:

96

Stowe

Vermont, United States

23.61

Tourism

Sentiment

Score®

Skiing & Snowboarding

TOP ASSET:

93

Marrakesh

Morocco

24.06

Tourism

Sentiment

Score®

Tours

TOP ASSET:

90

Cumbria

England, United Kingdom

24.27

Tourism

Sentiment

Score®

Hiking & Rock Climbing

TOP ASSET:

87

Telluride

Colorado, United States

24.3

Tourism

Sentiment

Score®

Skiing & Snowboarding

TOP ASSET:

84

Kelowna

British Columbia, Canada

24.43

Tourism

Sentiment

Score®

Winery & Vineyards

TOP ASSET:

81

Niagara Falls

Ontario, Canada

24.64

Tourism

Sentiment

Score®

Architecture

TOP ASSET:

78

Gulf Shores & Orange Beach

Alabama, United States

24.77

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

75

Greater Geelong & the Bellarine

Victoria, Australia

25

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

72

Puerto Rico

United States

25.47

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

69

Biarritz

France

25.63

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

66

Margaret River

Western Australia, Australia

25.8

Tourism

Sentiment

Score®

Winery & Vineyards

TOP ASSET:

63

Jaipur

Rajasthan, India

26

Tourism

Sentiment

Score®

Architecture

TOP ASSET:

60

French Polynesia

France

26.23

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

57

Barbados

26.37

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

54

Tulum

Yucatan, Mexico

26.47

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

51

Southend-on-Sea

England, United Kingdom

26.67

Tourism

Sentiment

Score®

Restaurants & Dining

TOP ASSET:

48

Bergen

Hordaland, Norway

27.02

Tourism

Sentiment

Score®

Hiking & Rock Climbing

TOP ASSET:

45

Udaipur

Rajasthan, India

27.23

Tourism

Sentiment

Score®

Architecture

TOP ASSET:

42

Lake District

England, United Kingdom

27.34

Tourism

Sentiment

Score®

Hiking & Rock Climbing

TOP ASSET:

39

Barossa

South Australia, Australia

27.81

Tourism

Sentiment

Score®

Winery & Vineyards

TOP ASSET:

36

Sedona

Arizona, United States

28.26

Tourism

Sentiment

Score®

Hiking & Rock Climbing

TOP ASSET:

33

Cornwall

England, United Kingdom

28.9

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

30

Jamaica

29.11

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

27

Hunter Valley

New South Wales, Australia

29.34

Tourism

Sentiment

Score®

Winery & Vineyards

TOP ASSET:

24

Aruba

Kingdom of the Netherlands

29.56

Tourism

Sentiment

Score®

Diving & Snorkeling

TOP ASSET:

21

Shoalhaven

New South Wales, Australia

30.32

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

18

Hermanus

Western Cape, South Africa

31.02

Tourism

Sentiment

Score®

Wildlife Viewing

TOP ASSET:

15

Pizol

Switzerland

32.3

Tourism

Sentiment

Score®

Hiking & Rock Climbing

TOP ASSET:

12

Esperance

Western Australia, Australia

33.23

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

9

Cairns

Queensland, Australia

33.98

Tourism

Sentiment

Score®

Diving & Snorkeling

TOP ASSET:

6

Sestriere

Turin, Italy

34.91

Tourism

Sentiment

Score®

Skiing & Snowboarding

TOP ASSET:

3

Sunshine Coast

Queensland, Australia

36.96

Tourism

Sentiment

Score®

Beaches

TOP ASSET:

98

Wollongong

New South Wales, Australia

23.52

Tourism

Sentiment

Score®

Biking & Cycling

TOP ASSET:

95

Canmore

Alberta, Canada

23.73

Tourism

Sentiment

Score®

Hiking & Rock Climbing

TOP ASSET:

92

Lake Placid

New York, United States

24.12

Tourism

Sentiment

Score®