YOUR DESTINATION
SHOULD BE
A SOURCE OF JOY
MEASURE HAPPINESS
WITH SENTIMENT ANALYSIS
Applying sentiment
Tourism Sentiment Index has been helping destination marketers monitor the quality of their tourism experiences and present the value of their organizations since 2018. We are recognizing and celebrating the different ways that our customers are using sentiment analysis through an ongoing series called Destination Spotlight.
MEASURE WHAT
PEOPLE REALLY FEEL.
THAT'S ALL THAT MATTERS.
Market research consistently shows that word of mouth is and always has been the predominant influence on the travel decision-making process.
In the world of online and digital communication, peer-to-peer conversations are one of the most trusted sources of information for selecting travel destinations and determining which experiences to try.
Capturing the sentiment of word of mouth is a powerful way to monitor the success of a destination. When destinations meet or exceed visitors' expectations, visitors are happy. When visitors are happy, they share their enjoyment. When word gets around, destinations can command value for their experiences in a way that also makes residents happy.
Now, Tourism Sentiment Index (TSI) lets you measure what people really feel and what they find most worthy to share about your destination. With TSI Rankings Report, you can view quarterly trends and changes in performance for your destination and across the tourism industry. With TSI Live you can view immediate sentiment changes through an online dashboard that is updated daily.
THE ONLY SENTIMENT ANALYSIS
PURPOSE-BUILT FOR
DESTINATION MARKETING
Tourism Sentiment Index is the only one of its kind in the world for two reasons:
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It is purpose-built for destination marketing.
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Customers get access to data from thousands of other destinations around the world.
While there are a handful of companies offering generic sentiment analysis, Tourism Sentiment Index is much more powerful than what they offer. Several important elements set this report apart:
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Tourism Sentiment Index provides a destination marketing organization with findings drawn from sentiment analysis without the need for technical skills or additional effort in house.
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The tourism marketing metrics in the report are specific for destinations.
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The methodology behind the Tourism Sentiment Score® ensures that conversations about a place that are not relevant to tourism are excluded from the result.
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Tourism Sentiment Index findings include comparative destinations and offer a holistic view of a destination by examining up to 50 tourism assets.
ANALYZE
500,000 platforms.
Tourism Sentiment Index includes more than 500,000 online, peer-to-peer communication platforms, including all major social networks and review sites.
GLOVES OFF
Uncensored.
TSI analyzes unprompted and unbiased peer-to-peer conversations happening around your destination, a view that no customer survey or focus group can provide.
GO BEYOND
a sample of opinions.
Through TSI, we scan, analyze and index more than 2,000,000 online conversations every day from around the world that affect perceptions of your destination.