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ESSENTIAL DATA
FOR YOUR
DESTINATION

REAL-TIME SENTIMENT ANALYSIS

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INCLUDES
FREE COVID-19
CRISIS MODULE

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IN PARTNERSHIP WITH TRIPADVIS0R

MEASURE WHAT
PEOPLE REALLY FEEL.
THAT'S ALL THAT MATTERS.

Market research consistently shows that word of mouth is and always has been the predominant influence on the travel decision-making process. 

 

In the world of online and digital communication, peer-to-peer conversations are one of the most trusted sources of information for selecting travel destinations and determining which experiences to try.

Capturing the sentiment of word of mouth is a powerful way to monitor the success of a destination. Now, Tourism Sentiment Index (TSI) lets you measure what people really feel and what they find most worthy to share about your destination. With the arrival of TSI Live you can view immediate sentiment changes through an online dashboard that is updated daily.

Get TSI Live today to reveal your destination’s

Tourism Sentiment Score®.

THE ONLY SENTIMENT ANALYSIS
PURPOSE-BUILT FOR
DESTINATION MARKETING

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Tourism Sentiment Index is the only one of its kind in the world for two reasons:

  1. It is purpose built for destination marketing.

  2. Customers get access to data from thousands of other destinations around the world.

While there are a handful of companies offering generic sentiment analysis, Tourism Sentiment Index is much more powerful than what they offer. Several important elements set this report apart:

  • Tourism Sentiment Index provides a destination marketing organization with findings drawn from sentiment analysis without the need for technical skills or additional effort in house.

  • The tourism marketing metrics in the report are specific for destinations.

  • The methodology behind the Tourism Sentiment Score® ensures that conversations about a place that are not relevant to tourism are excluded from the result.

  • Tourism Sentiment Index findings include comparative destinations and offer a holistic view of a destination by examining 50 tourism assets.

Museum

ANALYZE

500,000 platforms.

Tourism Sentiment Index includes more than 500,000 online, peer-to-peer communication platforms, including all major social networks and review sites.

Girl Hiking in Mountains

GLOVES OFF

Uncensored.

TSI analyzes unprompted and unbiased peer-to-peer conversations happening around your destination, a view that no customer survey or focus group can provide.

Sunset Sailboats

GO BEYOND

a sample of opinions.

Through TSI, we scan, analyze and index more than 1,000,000 online conversations from around the world that are affecting perceptions of your destination.